We live in a highly digitised marketing world, and a large portion of marketing budgets are being spent on online marketing channels such as websites, SEO, web banners, pay-per-click advertising, and the list is endlessly growing.

Flyers, also known as leaflets, are an age-old form of traditional marketing, which is not usually considered an effective medium of marketing. However, this is not the case; it is still a vital part of your marketing when promoting your business or services.

Let us take a closer look at why flyers are still relevant in this digital age.

Digital Marketing is a Saturated Medium

We are constantly bombarded with advertisements online, in email, and on social media, all attempting to capture our attention. Many of us have learned to turn off and ignore these digital marketing messages. And as digital marketing spend rises year after year, more things vie for our attention online, and we tend to eventually tune it out.

Because many businesses are spending more on digital, there is less competition in this physical form of marketing. Flyers can appeal to those who have learned to tune out of digital marketing messages.

Unbeatable!

A leaflet can be a thing of beauty and interest that compels a potential customer to pick it up and read. This tangible quality is absent from digital forms of communication. Furthermore, if your leaflet appeals to your target audience, it will be much easier for them to hold on to as a reminder to contact you via phone, email, or website. It serves as a physical reminder, whereas a digital marketing ad will disappear into the abyss.

Location-specific Marketing Campaigns that Work

When choosing our flyer printing service, you can target specific demographics, categorised by age, location, disposable income and many other factors. This allows your ads to reach audiences who aren’t always reachable through online marketing.

Flyers Create a Lasting Impact

Marketing necessitates a lot of mental effort. Advertisements require a great deal of creativity and planning, and as a result are time-consuming to create. Although flyer printing also requires some effort, it is relatively low and has a high impact on the audience, effectively attracting them to your brand.

Flyers are Useful for Keeping Track of a Marketing Campaign

Although flyers appear to be a traditional marketing strategy that have been around for a long time, they have constantly evolved. You can still track the success of your campaign by counting the number of enquiries after a distribution is completed.

Wrapping Up

Businesses are always looking for new ways to promote their products and services. Flyers also help you reach out to the appropriate audiences so that potential clients can learn more about your company. They are simple and straightforward to create, and Universal Approach is the right place to help you with all your printing and mailing needs. They will almost certainly bring your company success as the number of people who use your product continues to rise.

10 Reasons Why Small Businesses Should Invest in Flyer Marketing

Looking for a budget-friendly way to boost sales? Flyers are a versatile, affordable, and effective way to market your small business. 

Even in today’s digital world, flyer marketing is a powerful tool to get customers through your doors. Yet, only if it is used effectively.

Top 10 Reasons to Use Flyer Marketing

1. A Cost Effective Way to Advertise Your Business

Advertising can be costly. Fortunately, flyers are one of the most economical ways to market your small business. Since flyers are printed in bulk, they’re incredibly budget-friendly. 

You will not have to hand over a large sum of your hard-earned money to have flyers printed. The entire process of designing, printing, and distributing flyers is highly cost-effective and significantly cheaper than other forms of advertising. 

2. Easy to Produce

Flyers are fast and easy to produce, making them the perfect option for last-minute product launches, event announcements, or surprise sales. You can prepare, package, and distribute your flyer within the same day. 

On the other hand, other forms of advertising can take months to prepare for and launch properly. 

3. Easy to Distribute

Another advantage of flyer marketing is that flyers are easy to distribute due to their small, lightweight size. 

There’s almost nowhere that a flyer can’t go. They can be distributed through the mail, handed directly to customers, or inserted into newspapers and magazines. 

Plus, flyers are easy to carry around. Recipients can easily tuck your flyer into their bag for future usage, which is particularly handy if it has a coupon.

4. More Likely to be Seen

Digital advertisements easily get lost in the scroll. Many people no longer notice online ads, let alone remember their content. On the other hand, flyers are much more likely to be seen because customers must handle them directly. 

They either find a flyer in the mail or give one out directly. Either way, they have to look at it. As a result, customers are far more likely to remember flyer advertisements.

5. Flyers Support Your Digital Marketing Efforts

That said, flyers work best as part of your broader marketing toolkit. Using them in tandem with your digital marketing efforts would be best. For example, flyers can link to your website and social media channels through QR codes. 

This form is easier to direct customers toward your preferred channels and encourage them to take a specific action. 

6. They Provide Trackable Results

It’s essential to be able to track the success of your direct mail marketing. With flyers, results are easily tracked through flyer numbers, coupon codes, customer URLs, and QR codes. You can see how many people respond to your flyer by signing up for a mailing list or purchasing. 

7. Flyers Offer Creative Freedom

The sky’s the limit regarding flyer design. You have endless opportunities to get creative and craft a unique, impactful, and highly effective flyer that grabs recipients’ attention. 

But don’t let all that creative freedom intimidate you. Flyers are easy to design. Plus, many templates are available to help your small business market effectively. 

8. Tangible Marketing Material

Flyers are marketing material that your customers can touch and keep. They offer a fantastic opportunity to provide value to recipients in a way that online ads don’t. If you take the time to create a beautiful and memorable flyer, there’s a better chance that customers will hang onto it. 

When that happens, they have a tangible piece of your brand in their home. Flyers help keep your small business in mind and build stronger customer relationships.

9. Perfect for Store Openings and Product Launches

As a small business, you can use flyers to introduce your company, services, and products to new customers. 

The best time to do this is during store openings and product launches. Flyers let the people in your area know that you’re open for business and that exciting things are happening. 

You can also distribute flyers at your store opening, event, or product launch for customers to take home and learn more about.

10. Mandatory for Events

Whether hosting an event at your store or operating a booth at a trade show, you must have flyers available. 

When someone passes your booth or enters your store, hand them a flyer introducing your company and your goods/services. Flyers spread the word about your business, which is essential if you’re trying to reach new customers.

Top Tips for Effective Flyer Marketing

Have a Clear Purpose

If your goals are unclear, it isn’t easy to accomplish them. Consequently, always start by defining the purpose of your flyer. 

For example, do you want to generate new leads or increase your mailing list? Perhaps you want to drive people to your website?

Ensure the Design is Professional

A poorly designed flyer can ruin your business’s credibility and sabotage marketing efforts. 

If you can, hire professional help to create a compelling and impactful flyer design. Here are a few things to be mindful of:

• Use two or three fonts at most.
• Make sure it’s easy to read.
• Avoid big blocks of text. Negative space is important!
• Use high-quality imagery.
• Choose colours that match your brand.

Have a Strong Call to Action

It’s essential to have a strong and clear call to action. A marketing flyer with a CTA is likely to bring meaningful results. 

Recipients need to know what to do with your provided information. Should they go to your website? Visit your store? Buy a product? Attend an event? Let them know!

Direct Mail Advertising with Troi Mailing

At Troi Mailing Services, we help businesses design and print impactful and effective flyers that make an impression on customers. If you’re a small business owner, take advantage of the incredible direct marketing power of flyer advertisements. 

To learn more about our mailing services in Toronto, call Troi Mailing Services at 1-866-486-9350 or contact us here.

About: Seamus Barton

Seamus Barton joined Troi Mailing Services in 2014 after graduating from York University with a Bachelor’s Degree in Professional Writing. As a manager of print and direct mail solutions, he sees how words play an important role in personalizing any experience. Seamus’ passion for writing motivates him to provide frequent direct marketing content that supports each Client’s individual needs. Please chat with Seamus about commercial printing and direct mailing campaigns, or about how to marry digital and physical strategies for optimal Smartmail Marketing success.

You can connect with Seamus on LinkedIn or by calling Troi Mailing Services at 1-866-486-0423 or via email at seamus@troimail.com. Read his latest article featured in Direct Marketing Magazine on “Dimensional Mail: Marketing’s Buffet Lobster“